DIRECT MAIL MARKETING

Since we are local and produce millions of direct mail pieces a year, we are able to provide our clients with customized services for much less than our competitors. Our quick turnaround time and relationships with the local post offices ensure our clients will be satisfied every time.

Saturation
Saturation mailings are the most inexpensive type of targeted direct mail. A saturation list gives you average demographic information per each carrier route inside of a zip code. A carrier route is designated by what a mail carrier can do in a day, often times a carrier route is comprised of one or two large neighborhoods. The demographic information available on a saturation mailing list is average income, home value, age, percentage of homes with children & length of residency.

Consumer
Consumer mailings are considered the most targeted type of direct mail. A consumer mailing lists allows you to target your ideal consumer by using dozens of selects such as age, income, home value, net worth, political view, religious view, ethnicity, online buying habits, animal owner & so much more.

Proximity
Have a neighborhood you enjoy working in? Proximity mailers are sent to the neighbors of your clients, while you’re still in the neighborhood. In addition to mailing to neighborhoods you’re currently working in we can provide you with a FREE heat map that shows you the neighborhoods that you have done the most business in.

Using targeted mail lists and online marketing tools together Target Direct Marketing can increase your marketing campaigns ROI.

Step 1:

Your Mail Pieces Are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.

Step 2: Mail Pieces Are Tracked
Using a smart barcode system we track the mailing process of your order. We are able to track each mail piece and tell you when each one was delivered. This allows you to plan for the increase of call or foot traffic.

Step 3: Automatic Online Follow-up through Google
Using pixel tracking technology we can keep track of every visitor to your website. With this information we can send them ads through the Google marketing network as well as 15 other networks. Your visitors will be able to see your ads while they’re searching, playing mobile games, reading their email and even watching videos. In addition to capturing your visitor’s web traffic we can also append their IP location to their home address. This allows us to then target them by age, income, home value etc....

Step 4: Phone Call Tracking
Each direct mail piece can have a unique phone number, which allows us to track the number of phone calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.

Target Direct Marketing, Inc.
816.792.5600
512 N.E. 96th St., Suite C, Liberty MO 64068